The DREAM IS TO DO A COLLECTION
I want to immerse myself in the full array of what fashion is
Over the past 20 years, Steve Aoki, DJ & music exec built a lifestyle through his dynamic, non-conformist, & rebellious sound. In 2014, Dim Mak Collection was launched to share Aoki’s vision & lifestyle, a fashion label for the uninhibited adrenaline junkies & lovers of the same punk skate culture Aoki thrived on as a youth. As a kid, Aoki idolized Bruce Lee – the badass Hong Kong kung-fu master who defied odds onscreen and off against the prejudices of the time. Aoki named his record label & subsequent fashion brand “Dim Mak” as a nod to Bruce Lee’s signature fight move: the touch of death. The name itself acting as the constant reminder to stay focused & to forge his own path.
WATCH INSIDE HIS STUDIO WITH
The DMC fashion brand is an extension of the LA-subcultures from Aoki’s affected youth – skating down Sunset Boulevard and surfing Venice Beach. Dim Mak is loud with graphics, capturing the essence of Aoki’s euphoric dance parties. Dim Mak is for people who are perpetually on the move – considering stretch, fit, and the rigorous demands of nightlifing. Aoki conceives of every piece injecting function and the attitude of his mantra “do it yourself…by any means necessary.”SHOP NOW
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